No matter who you are

Our Open Spot stores are suitable for both established players and newcomers to the market. For well-known brands launching a new collection or completely unknown brands wanting to test the market, meet customers, or get noticed in a new city.

Everything is included

Opening a store should be easy. Therefore, the rent includes everything that is in the premises, with no hidden or additional costs. The rent is a fixed amount paid in advance, and you choose how long you want to rent the premises: from two weeks up to three months.

Smooth Contract Terms

Negotiating a lease can be a jungle, especially if you're only going to be on site for a few weeks. That's why we have a smooth process, with a simple contract that includes everything and that you can sign digitally. No complicated termination conditions or long binding periods.

With our popup concept, Open Spot, you can strengthen your brand, increase brand awareness, and get closer to your customers – easily and risk-free without complicated contractual terms or long commitments.

This is how Open Spot works

Open Spot is a retail concept that offers pre-designed and furnished pop-up spaces at a fixed price in the absolute best locations in Malmö, Gothenburg, Uppsala, and Stockholm. It is a completely new communication channel where you have the opportunity to reach out to both many and the right customers, without having to fight against the digital noise.

Here, brands grow, products are launched, people meet, and experiences are created. And thanks to the fact that the spaces are already furnished and ready, you can open the doors to your store in just a few days.

Everything included – just open up

The venue is fully furnished and customizable with shelves, digital screens, lighting, and basic furnishings. Here you can open your shop in just a few days. You pay a fixed price per week – everything is included, no hidden costs.

Price: 25,000 SEK/week

Rental period: from 2 weeks up to 3 months

Flow: around 100,000 people/week

Interest Registration

With over 250 shops, restaurants, and hotels, Fredstan is a destination in itself. Your neighbor could be a global fashion brand, a fragrant café – or the next creative upstart. This is a neighborhood full of life, fashion, food, and movement.

Eva Techel

Dealer

073-920 10 38
Send email

Eva Techel

Dealer

073-920 10 38
Send email

0774-49 49 49
kundservice@balder.se
balder.se

031-710 21 00
info@hufvudstaden.se
hufvudstaden.se

031-743 42 52
kundservice@vasakronan.se
vasakronan.se

Logo Fredstan

Copyright © 2025 | Fredstan

0774-49 49 49
kundservice@balder.se
balder.se

031-710 21 00
info@hufvudstaden.se
hufvudstaden.se

031-743 42 52
kundservice@vasakronan.se
vasakronan.se

Logo Fredstan

Copyright © 2025 | Fredstan

0774-49 49 49
kundservice@balder.se
balder.se

031-710 21 00
info@hufvudstaden.se
hufvudstaden.se

031-743 42 52
kundservice@vasakronan.se
vasakronan.se

Logo Fredstan

Copyright © 2025 | Fredstan