Fredstan is an area right in the center of Gothenburg that pulses with life, creativity, and a big city vibe. Here, the property owners Balder, Hufvudstaden, and Vasakronan have joined forces in a common initiative to develop and strengthen the identity of the place – and create a destination that attracts both Gothenburg residents and visitors from all over the world.
Since 2017, Fredstan has developed as a brand and meeting place with a clear goal: to offer a curated and enjoyable urban life where quality comes before quantity. Here, handpicked fashion boutiques, stylish concepts, local favorites, and tasteful gastronomy come together in an area where every detail is carefully considered – from the store mix to the urban spaces.
Our Philosophy: Selected, Enjoyable, and Urban
Selected – We highlight the best in international fashion, local shops, and culinary experiences. Every element in Fredstan is carefully chosen to create an inspiring whole.
Enjoyable – Fredstan is not just a place to shop – it is a place to be. Here you take a break, meet over lunch, or stroll at a leisurely pace through the heart of the city.
Urban – With an international atmosphere and urban pulse, Fredstan creates a vibrant district that embodies modern lifestyle, innovation, and elegance.
A vibrant city district
Fredstan is more than just a place – it is an experience. An obvious destination for the conscious pleasure seeker, where one can always discover something new. Whether you are here for a shopping spree, a restaurant visit, or a moment of inspiration – Fredstan is the place where Gothenburg's city life thrives.
Nordstan 1 minute
Avenyn 5 minutes