Vasakronan welcomes Barry’s Bootcamp and Holy Greens to Fredstan!

Barry's, with roots in Los Angeles, is one of the world's strongest brands in fitness and is based on high-intensity workout sessions in a nightclub environment. The concept involves 60-minute sessions combining intervals on treadmills and strength training. Barry's has had studios for many years in New York, Miami, Los Angeles, and London. In the summer of 2017, it established itself in Stockholm. The studio in Gothenburg will be the second in Sweden.

Holy Greens also nurtures the relationship with the body, but with a focus on flavorful and healthy salads. The concept is based on quality ingredients from farmers they know and that the salads are healthy, creative, organic, and locally produced. At Holy Greens, you can sit down at long tables and eat your lunch or order and pay for your food via an app to pick up your pre-packed paper bag that hangs on the wall with a name tag. Holy Greens has been previously established in Stockholm, Malmö, and Helsingborg.

– Fredstan is a retail destination with a range that is unique to Gothenburg. A meeting place with varied trade, services, cafés, restaurants, experiences, and culture. There is already a lot of exciting things here, but we need to create life in the side streets and connect the paths into a whole. That Barry's and Holy Greens are establishing themselves on Kyrkogatan is a step in the right direction, says Kristina Pettersson Post, regional manager Gothenburg at Vasakronan.

Photo: Barry's