Welcome to Søstrene Grene!

On November 19th, Søstrene Grene opened its 13th store in Sweden. Søstrene Grene is a Danish retail chain that was founded in 1973 in Aarhus by Inger Grene and Knud Cresten Vaupell Olsen. Over the years, they have become known for helping their customers let creativity, joy, and beauty into their everyday lives. Something that the new store on Fredsgatan 9 will embrace thoroughly with the new store concept. A concept that this store is the first to implement in Sweden but has previously been tested with great success in their stores in Denmark, Finland, and Norway.

The timing of the opening before Christmas could not be better. An offering with everything customers might need for Christmas baking, gift wrapping, and crafting. In addition, you can also find everything from Scandinavian design, home accessories, kitchen items, gifts, stationery to interior decor, and more in the store.

That Søstrene Grene has opened in Fredstan is a perfect match in a district characterized by a clear identity, charming street environments, and many meeting places. Where the goal is to create a bit better and more pleasant shopping experience for all visitors. Or as Mikkel Grene, CEO and co-owner, expresses in a comment – We are excited to be able to offer our existing and new customers in Gothenburg “hygge” and a sensory shopping experience.

Warm welcome to Fredstan!

Photo: Søstrene Grene