Hufvudstaden welcomes HUGO BOSS to Fredstan.

HUGO BOSS is opening its store at Fredsgatan 2 at the end of the year, and the establishment will be the company's first own store in Gothenburg. In the approximately 350 square meter large BOSS store, spread over two floors, HUGO BOSS will offer a range for both women and men. The collections are sophisticated and modern, with a focus on quality and design.

The establishment of the international brand BOSS is fully aligned with the real estate company Hufvudstaden's strategy to strengthen the offering around Fredsgatan and gather the most interesting brands in fashion and design centrally in the blocks that make up Fredstan. By both preserving and modernizing parts of the area, Hufvudstaden aims to create a vibrant neighborhood characterized by a clear identity, charming street environments, and many meeting places.

– We are very pleased that HUGO BOSS has chosen to establish a BOSS store in Hufvudstaden's property in Fredstan. The Fredstan area is to offer strong international and local brands and concepts combined with cafes, restaurants, and meeting places that make the area more pleasant and lively, says Fredrik Ottosson, Head of the Business Area Gothenburg, Hufvudstaden.

The vision is to, together with the City of Gothenburg, Vasakronan, and other property owners in the area, make Fredstan an even more attractive place. With the centrally located BOSS store in the area, HUGO BOSS will contribute to elevating the neighborhood. Previously, Michael Kors, Chanel Beauty Store, Galleri Fredstan, and da Matteo have opened in Hufvudstaden's properties in Fredstan.