Fredstan welcomes Chanel Beauty Store to Gothenburg

This autumn, Chanel Beauty Store will open at Fredsgatan 2 in the heart of Fredstan – the area that Hufvudstaden is now developing, consisting of the blocks around Fredsgatan, between Brunnsparken and Trädgårdsföreningen.

In the autumn, Chanel Beauty Store will open its doors at Fredsgatan 2 in Fredstan. In the approximately 80 square meters large store, Chanel will offer its new retail concept featuring beauty and fragrance products.

The establishment of Chanel Beauty Store is fully in line with the real estate company's, Hufvudstaden's strategy to strengthen the offerings around Fredsgatan and gather the most interesting brands in fashion and design centrally in the blocks that make up Fredstan. By both preserving and modernizing parts of the area, Hufvudstaden aims to create a vibrant neighborhood characterized by a clear identity, charming street environments, and many meeting places.

– We are very pleased to welcome Chanel Beauty Store to Fredstan in Gothenburg. Fredstan will offer strong international and local brands and concepts in combination with cafés, restaurants, and meeting places that make the area more pleasant and lively, says Cathrine Söderström, Head of Business Development Store, Gothenburg, Hufvudstaden.

The vision is to, together with the city of Gothenburg, Vasakronan, and other property owners in the area, make Fredstan an even more attractive place. With the centrally located store in Fredstan, Chanel Beauty Store will contribute to elevating the neighborhood.